Tech-Enabled Hospitality

Strategies to elevate guest experience & operational efficiency

by Jessica Gillingham

Illustration from Tech-enabled Hospitality book

Harness tech without losing hospitality’s human touch

In Tech-Enabled Hospitality, Jessica Gillingham delivers a practical, human-centred playbook for hoteliers, STR professionals, and operational leaders.

Drawing on 30+ interviews with global hospitality and tech pioneers, the book offers clear guidance on:

Revenue management & dynamic pricing
AI, automation & personalisation
Guest communication & experience tech
Property management & operations tech
Fintech, sustainability IoT & more

Technology is no longer just a back-office tool – it’s reshaping how we serve guests, manage teams, and scale profitable operations.

Early praise for Tech-Enabled Hospitality

With technologies like AI now driving hotel performance and guest experiences, Tech-enabled Hospitality is a must-read for non-tech professionals in the hospitality industry wanting to understand today’s changes.

Floor Bleeker
Former CTO, Accor
If profit, guest experience, and long-term relevance matter to you, this is your next read. Dale Smith nails automation without the fluff. Richard Vaughton says what everyone else avoids about data. Thibault Masson brings sharp direct booking tactics that actually work. Every page feels like you’re sat in on a mastermind. No filler, just stuff you can use.

Mark Simpson
Founder, Boostly
Reading this felt like clearing the cache of my brain after hearing one too many sales pitches from ChatGPT wrappers posing as innovative startups. It’s sharp, focused, and, most importantly, actually useful. This one will very likely age well.

Simone Puorto

Head of Emerging Trends & Strategic Innovation,
Hospitality Net
As someone who advises leaders across travel, tech, and investment, I found Jessica Gillingham’s Tech-Enabled Hospitality to be a clear-eyed, essential read. It cuts through the noise to show where true transformation is happening—and where the next opportunities lie.

David Peller

Former Global Managing Director, Amazon Web Services Travel & Hospitality
Tech-Enabled Hospitality by Jessica Gillingham is a landmark work by one of the most respected voices in travel tech. This book offers the most comprehensive research and insights our industry has seen to date. It is essential reading for anyone seeking to understand the current landscape of travel technology—the challenges we face, the opportunities ahead, and, most importantly, the solutions that will shape the future. A must-read for forward-thinking professionals in hospitality and travel.

Terry Whyte

The Vacation Rental Software Guy
Tech-Enabled Hospitality is the bridge our industry needs right now, a must-read for any hospitality professional navigating the digital shift. It shows how to adopt tech without losing the human touch. A practical guide to making smarter tech investments, rooted in the real world of hotel operations and guest experience – My kind of read!

Danica Smith

Founder and CEO, MorningStar GX and GAIN Advisor
This is a timely and insightful book that captures how technology is reshaping both short-term rentals and hotels. Drawing on expert perspectives from across the industry, it offers practical guidance and fresh thinking for the future of hospitality. A must-read for anyone serious about staying ahead in this space.

James Varley

Founder and CEO,
Host Planet
A landmark text and required reading for anyone building or backing hospitality tech. A thorough, strategic, and expertly written deep dive into the sector’s key dynamics.

Richard Vaughton
Founding Partner, Yes Consulting and the Avio Group

About Jessica

Jessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future.

She is a regular speaker, author, podcast host, non-exec and advisor – writing and speaking regularly on the topics of hospitality, technology and change. Jessica Gillingham is based in Bath, UK.

Your essential guide to running a modern hospitality business – without losing the personal touch.